The global dietary supplements market growth is experiencing a significant surge in demand, driven by a combination of health-conscious consumers, increasing geriatric population, and lifestyle-related health challenges. According to Market Research Future, the market is projected to grow at a CAGR of 4.43% from 2023 to 2035, reaching a valuation of USD 300 billion by the end of the forecast period.

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Key Growth Drivers:

Preventive healthcare has become a central theme in modern living, with consumers actively seeking nutritional support to enhance immunity and wellness.
Vitamin supplements, including B, C, and D groups, dominate the product segment due to their essential role in metabolism and immunity.
The sports nutrition segment is thriving as athletes and fitness enthusiasts demand performance-enhancing supplements.
Online distribution channels have played a pivotal role in widening consumer access, especially during and post-pandemic.

The regional analysis reveals North America as a dominant market, attributed to high awareness and strong distribution networks. However, Asia-Pacific is emerging as a hotspot due to rising disposable incomes and expanding middle-class populations.

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